New products from DJI usually come with plenty of hype and fireworks. But Storm, the manufacturer’s custom aerial cinematography service already live in China, has gone completely under the radar.
In part that’s because Storm isn’t exactly a mass-market service. As well as a monster drone far beyond anything DJI currently sells, Storm comes with its own production crew. That kind of expense is going to limit its appeal to high-budget professional filmmakers and media teams.
Storm is also a niche service that could directly compete with many of DJI’s professional customers, so that might be another reason we’ve only discovered it by accident.
What is DJI Storm?
- The heavy-duty drone is operated under the banner of DJI Studio. The drone has eight propellers and is designed for the heavy lifting of professional cinema gear.
- The platform integrates a Ronin 2 PTZ gimbal which can carry up to 18.5kg of professional movie cameras