Storm: DJI’s Heavy Duty Aerial Cinematography Service

New products from DJI usually come with plenty of hype and fireworks. But Storm, the manufacturer’s custom aerial cinematography service already live in China, has gone completely under the radar.

In part that’s because Storm isn’t exactly a mass-market service. As well as a monster drone far beyond anything DJI currently sells, Storm comes with its own production crew. That kind of expense is going to limit its appeal to high-budget professional filmmakers and media teams.

Storm is also a niche service that could directly compete with many of DJI’s professional customers, so that might be another reason we’ve only discovered it by accident.

What is DJI Storm?