Norway-based Emilie Aabakken spent nine years in the action sports industry, helping to establish several professional sports festivals in Europe. She filmed professional athletes, ran events and created systems to get the action shots she wanted in the confines of tight spaces and large crowds. For professional shots at major events, she and her colleagues would string cables across the competition spaces, hanging a camera on the line to keep up with athletes. It took hours to set up and, like the systems used over professional U.S. football games, was often prohibitively expensive.
It was that experience that lead Aabakken,