As the technology is still relatively novel, using drones can raise an agent’s profile and bring much-needed excitement to a listing, said Matt Gunn, owner of Gunn Photography Services, a Parma-based commercial drone company with a focus on real estate.
“If you have 1,000 homes, you’ll have maybe 30 using aerial photos (in their listings),” Gunn said. “Drone photography is a unique way to market a property.”
Gunn’s company also made a teaser video using a drone for commercial brokerage firm Avison Young. The two-minute clip offers a bird’s-eye view of the University Square shopping complex in University Heights, illuminating the 10-acre parcel’s attributes as a mixed-use boon. Voice narration, graphics and low-key music lend the video an additional professional polish aimed at would-be development partners.
“Drone footage helps us hype the property that we’re marketing,” said Avison Young vice president David Horowitz. “We want to stand out and catch people’s attention.”