GoPro had a terrible 2016. The company saw its market eaten away by cheaper, no-name knock-off action cameras. And it didn’t help that the major smartphone manufacturers began waterproofing their phones, another key selling point for the go-anywhere shooter.
Sales declined, and shares in GoPro plummeted. As the year ended, the company was forced to lay off seven per cent of its staff. But there was one final disaster to come. The drone-mounted Karma, GoPro’s challenger to market leader DJI, faced a total recall after the machines started falling from the sky.